AI + CREATIVE THINKING
Not a day goes by without me using ChatGPT. I trust it to kickstart ideas, gain insights, and solve problems quickly and efficiently. It's a creative tool with incredible scope like any other. The more you use a tool, the more proficient and confident you become with the results you desire. Custom GPTs are the way forward, so I spend a lot of time training and crafting, as shown in the examples below.
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Meet CJ
CJ is my AI-powered personal assistant, built using advanced CustomGPT technology to optimise productivity and fuel innovation. Created as a tailored solution to enhance my workflows, CJ handles everything from scheduling and project management to content creation and strategic brainstorming. With 24/7 availability and an adaptive approach, CJ supports my creative ventures, simplifies complex tasks, and brings AI-driven insights to every challenge. Together, we’re redefining what’s possible.
THE AFFINITY GROUP
GenAI was used to create images, copy, and strategic narratives for The Affinity Group, from the website to the social media posts to the downloadable business. As a start-up, we needed to move quickly and adapt to changing markets while showing the company's value to stakeholders and investing resources in business pitches. GenAI was the way forward, and it returned incredible results!
Attention-grabbing ideas
Does an idea work? Today I can take a sketched idea to a visualised concept within an hour. This allows clients to see if an idea nails their brief and makes them excited. I make no excuses for using AI [ChatGPT and Midjourney] to achieve this.
As an experienced creative taught to think and sketch with a pad and pen, I'd be an idiot to think AI isn't useful for exploring an idea. If AI is going to 'take my job' in the future, I at least want a fighting chance to know what I'm up against and how to stay relevant.
Recent personal and speculative work
MIDJOURNEY brings ideas to life quicker than ever before. Why pay for stock photography from Shutterstock or Getty when you can create accurate AI images within minutes? From rough concepts to marketing personas, presentation slides, mock-up concepts, and collage material. I continually learn to prompt to visualise faster without breaking the bank or wasting hours trawling generic imagery.
