HOW TO STOP YOUR WEBSITE LOOKING LIKE A DOT-COM FROM THE '90s

1996

You've probably landed here because your SMB/SME has a website.

 

That website is somewhat unloved, untouched or outdated because you're too busy to do anything with it! Does that sound like you?

 

Running your business takes up immense amounts of time, especially if you spend the majority of your time working OFFLINE with people outside of a digital space. 

 

If this is you, you're not alone...

Hello, I'm Craig. It's nice to digitally meet you.

I like getting to know new people and getting to know the businesses they run. Every interaction I encounter is a new learning experience and a chance to build a great network of connections.

Building custom-made websites for small/medium sized businesses allows me to do exactly that. 

As a seasoned-adman, I bring many hours of experience when it comes to communication, content creation, copywriting & more. 

I know what your professional website needs & what customers expect from it.

• Clear Design & Communication (desktop and mobile friendly)
• Customer focused thinking & writing
• Simple navigation
• Authenticity

• Easy to update (for you, the website owner)
• On-hand help and advice

I bring all this in a collaborative bundle when working together with you to build your website.

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SO, HOW DO YOU STOP YOUR WEBSITE LOOKING LIKE A DOT-COM FROM THE '90s?

It all starts by meeting 1-1 or via video call to have a proper conversation about what is 'wrong' with your website and what you think needs changing on your website. You're in charge. I'm there to listen first and foremost.

We can also talk about the weather, the price of milk and countless others things! Getting to know one another is as important as getting to know the ins and outs of your website.

You may wish to do a little homework on me, so please, dig around this website and on LinkedIn

I'd also like a sneaky peak at your current website before we talk so please send me a link to it.

CREATING YOUR BUSINESS WEBSITE:

PROCESS OUTLINE

Once we've met, shared some information and are happy with how we connected, I send you a proposal.

Below is what you can expect from requesting to work with me:

Stage 1 
You and I gain a total understanding of your current website and its content. What to keep, what to change and what potential new content is needed. I download all your current website's images, videos and copywriting. This is then stored as a back-up. We also take a look at (and analyse) your competitor's websites.


Stage 2 
We look for and find a potential web template to fully customise. This allows us to shape the way forward and understand what to expect from your new website; colours, typography, site structure, content, navigation.

I can make recommendations if you prefer.

Stage 3
The site unfolds in design and content. This is time intensive from a creative/design point of view but here is where the hard work and effort makes all the difference. 

Photoshoots and video shoots are also planned (if you wish) to create new 'up-to-date' content. 

Stage 4
SEO: Fix and write the essential stuff that Google loves behind the scenes.

Stage 5

Mobile: Make the website compatible & mobile friendly.

Stage 6
Agree final website (desktop & mobile), make additional amendments (if necessary),

transfer your current domain name to your new website so it can Go Live!

* Project Timeline TBD (approx. 12-14 days) 
* Project Cost TBD
* BONUS: Yes, there's always a bonus!

 

Note: You are involved all the way. Your input is very much needed. You get homework to do too!
 

Stage 7

Your website is finished and I hand it over to you. But before I do that, we sit together and I show you how easy the site is to operate and update yourself.

 

If you still have questions or find things a little complicated, I can help (remotely) using simple videos that show you where things are and what to do.

It's all part of the service 👌

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First and foremost, the Craigology website that you're currently looking through (now in its third edition) is build entirely using the WIX platform.

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Another successfully designed small business website; Julia at Health Journey contacted me because her old website needed refreshing and updating. 

After meeting and listening to what Julia wanted to achieve, I designed and built a completely new website using a large proportion of her previous written content. 

Julia gave me many pointers of websites that she liked asking if I could incorporate some of the designs and thinking into her new site. A close collaboration that worked out very well.

This was a superb project to undertake as I learned so much insight and information from Julia who is a renowned nutrition and functional medicine specialist

Role: Business Insight / Web Design / Copywriting / Content Creation / Art Direction / SEO

I just got my website ready and live! It was the best investment ever. Craig is a great person to work with. He built my website entirely from scratch after spending time listening to every detail of what I wanted, he was able to deliver everything far beyond my expectations. Thank you Craig! You are amazing!
- Julia L da Cunha van Opzeeland, Owner at Health Journey
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The CHALK Group connected with me to launch their business in the middle of the COVID-19 crisis. This wasn't a coincidence, it was a forced necessity.

The commercial real estate market was heavily hit by the enforced 'Work From Home' laws meaning many commercial real estate projects suddenly stopped, shut down or went bankrupt.

A major task was to launch CHALK's 'Purified Privacy' Pods, placing these inside some of Europe's busiest airports and corporate offices. Not easy when social distancing and return to work policies were heavily put in place. 

 

I also had the responsibility to design the CHALK website working alongside CHALK's In-House design director and the design team.

 

Role: Brand & Marketing Consultant

 

Craig has been a pivotal member of the CHALK team. From designing our website and collaborating with our design and communication team, to launching our CHALK Pods across the EU market, his knowledge, energy and output have been outstanding. 
- Marc Nicol, Founder & CEO at The CHALK Group
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Vicky (Victorious Consulting) asked if I could make a website for her consultancy. She had already laid out all her thinking in a concise powerpoint presentation, including potential visuals she liked and copy she thought would be helpful. We went through some clean looking, pre-made, website templates and then I customised one of these using her powerpoint deck as a guide. From here I found images that Vicky could use (royalty free) and wrote/edited her copy to help her find the right tone of voice.

 

Vicky wanted a super clean website and that is exactly what we finished up with. 

I knew I needed a simple website that I could share with prospective clients. Craig showed me a number of templates to choose from and then fully customised this to suit my exact needs. He found countless images for me to look through and then used these on my website and then created a stack of beautiful business cards to match my website. Superb work!
- Vicky Hampson, Owner at Victorious Consulting

A small business (SMB) website that was a joy to work on: Graham’s Kitchen is owned and run by chef Graham Mee. It is nestled in one of the most cosmopolitan and vibrant districts of Amsterdam, the area known as “De Pijp”.

 

After eating at the restaurant I was so impressed with the friendly service and the fantastic food that I immediately started talking with the owner. Graham told of his background working in Michelin star restaurants, his passion for cooking amazing food and the happiness he gets from entertaining guests with great service. He also mentioned his lack of time for marketing and communication.

 

Graham hired me to look closely at the business, plan a new marketing strategy and build his entire website from the ground up. 

 

I wanted the photography on the website to be authentic and personal (just as all the team are at Graham's) so I took the opportunity to shoot the all the visual content myself. 

 

Roles:

Business Consultation / Business Category Definition / Audience Definition / Wire framing / Web design / Website Construction / Storytelling / Copywriting / Art Direction / Photography / SEO

"Forced closure of my restaurant because of the COVID-19 virus was devastating, but a special thank you goes to Craigology for the speed to get our free delivery initiative on to our website plus the swift work getting the new takeaway menu in place for our customers."
- Graham Mee, Owner at Graham's Kitchen

Sound of Data wanted to build a new website that reflected the global capabilities of the company. After being recommended by the copywriter working on the project, Craig

collaborated with her and the company founders to uncover the customer-centric approach of the business and their future vision. This became the starting point for the core thinking and design approach of the new website.

 

Working with the Rotterdam based web design agency 23G, Craig took on the role of creative project manager whilst supporting Sound of Data and the web agency with creative ideation and direction. 

 

Roles: 
Business Consultation / Initial Wireframing / Web design support /  Storytelling / 
Copywriting / Art Direction / Image Search & Delivery / Video Header Creation & Production 

It was a pleasure working with Craig on Sound of Data's new website. Craig stepped in as Creative Director and led the entire project. Consulting with us, our copywriter and web design agency whenever necessary. He made sure all heads were pointed in the same direction and that everyone stuck to their deadlines. He took a lot of work off our hands and we're very happy with the overall result! 
- Erzsi de Letter, Marketing & Sales Executive at Sound of Data
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Have you got any questions?

Send me a message; Don't worry, you won't get spammed with 1001 sales emails!

© 2017 by Craigology Consulting

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