HOW TO STOP YOUR WEBSITE LOOKING LIKE A DOT-COM FROM THE '90s
1996
You've probably landed here because your SMB/SME has a website.
That website is somewhat unloved, untouched or outdated because you're too busy to do anything with it! Does that sound like you?
Running your business takes up immense amounts of time, especially if you spend the majority of your time working OFFLINE with people outside of a digital space.
If this is you, you're not alone...
Hello, I'm Craig. It's nice to digitally meet you.
I like getting to know new people and getting to know the businesses they run. Every interaction I encounter is a new learning experience and a chance to build a great network of connections.
Building custom-made websites for small/medium sized businesses allows me to do exactly that.
As a seasoned-adman, I bring many hours of experience when it comes to communication, content creation, copywriting & more.
I know what your professional website needs & what customers expect from it.
• Clear Design & Communication (desktop and mobile friendly)
• Customer focused thinking & writing
• Simple navigation
• Authenticity
• Easy to update (for you, the website owner)
• On-hand help and advice
I bring all this in a collaborative bundle when working together with you to build your website.
CREATING YOUR BUSINESS WEBSITE:
PROCESS OUTLINE
Once we've met, shared some information and are happy with how we connected, I send you a proposal.
Below is what you can expect from requesting to work with me:
Stage 1
You and I gain a total understanding of your current website and its content. What to keep, what to change and what potential new content is needed. I download all your current website's images, videos and copywriting. This is then stored as a back-up. We also take a look at (and analyse) your competitor's websites.
Stage 2
We look for and find a potential web template to fully customise. This allows us to shape the way forward and understand what to expect from your new website; colours, typography, site structure, content, navigation.
I can make recommendations if you prefer.
Stage 3
The site unfolds in design and content. This is time intensive from a creative/design point of view but here is where the hard work and effort makes all the difference.
Photoshoots and video shoots are also planned (if you wish) to create new 'up-to-date' content.
Stage 4
SEO: Fix and write the essential stuff that Google loves behind the scenes.
Stage 5
Mobile: Make the website compatible & mobile friendly.
Stage 6
Agree final website (desktop & mobile), make additional amendments (if necessary),
transfer your current domain name to your new website so it can Go Live!
* Project Timeline TBD (approx. 12-14 days)
* Project Cost TBD
* BONUS: Yes, there's always a bonus!
Note: You are involved all the way. Your input is very much needed. You get homework to do too!
Stage 7
Your website is finished and I hand it over to you. But before I do that, we sit together and I show you how easy the site is to operate and update yourself.
If you still have questions or find things a little complicated, I can help (remotely) using simple videos that show you where things are and what to do.
It's all part of the service 👌
A small business (SMB) website that was a joy to work on: Graham’s Kitchen is owned and run by chef Graham Mee. It is nestled in one of the most cosmopolitan and vibrant districts of Amsterdam, the area known as “De Pijp”.
After eating at the restaurant I was so impressed with the friendly service and the fantastic food that I immediately started talking with the owner. Graham told of his background working in Michelin star restaurants, his passion for cooking amazing food and the happiness he gets from entertaining guests with great service. He also mentioned his lack of time for marketing and communication.
Graham hired me to look closely at the business, plan a new marketing strategy and build his entire website from the ground up.
I wanted the photography on the website to be authentic and personal (just as all the team are at Graham's) so I took the opportunity to shoot the all the visual content myself.
Roles:
Business Consultation / Business Category Definition / Audience Definition / Wire framing / Web design / Website Construction / Storytelling / Copywriting / Art Direction / Photography / SEO
"Forced closure of my restaurant because of the COVID-19 virus was devastating, but a special thank you goes to Craigology for the speed to get our free delivery initiative on to our website plus the swift work getting the new takeaway menu in place for our customers."
- Graham Mee, Owner at Graham's Kitchen
Sound of Data wanted to build a new website that reflected the global capabilities of the company. After being recommended by the copywriter working on the project, Craig
collaborated with her and the company founders to uncover the customer-centric approach of the business and their future vision. This became the starting point for the core thinking and design approach of the new website.
Working with the Rotterdam based web design agency 23G, Craig took on the role of creative project manager whilst supporting Sound of Data and the web agency with creative ideation and direction.
Roles:
Business Consultation / Initial Wireframing / Web design support / Storytelling / Copywriting / Art Direction / Image Search & Delivery / Video Header Creation & Production
