I always need to have a creative project going on. I never sit still and never rest on my laurels.

Here are some examples from my behind-the-scenes creative scrapbook. 

Abstract designs • Art direction • Photography 


I applied for a job with a talent acquisition platform who placed a job on LinkedIn for a Head of Creative . 

Applying for the role, I decided to create something that would definitely appeal directly to the recipient's human side, so I made a tea sachet CV.

A free cup of tea and a creative way to receive my resume. I got rejected!

This post has since gained over 10k views plus countless comments & reactions. It just goes to show, great ideas make people engage and share their views.

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One of advertising's most respected ad-men (Sir John Hegarty) thinks In-House Creative is boring. But is he correct? Things have changed. Creatives have changed. In-House agencies are not what people think they are. A new breed of talent is emerging... 10 slides in total.

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Fun is very important at work. Especially in a stressful environment.
In 2014 Staples Europe was going through a huge business transformation.
17 countries had their marketing & creative capabilities removed.
No more local marketing. Everything was centralised out of Amsterdam.
Every department was feeling the pressure. Tempers and tantrums could be heard. People were fired. People resigned. 
It wasn’t all doom and gloom though...

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Are you a CEO, CMO, MD, ECD or staff employee of a
#Startup #InHouseAgency #CreativeAgency #InHouse #Brandteam
If so, you’ll have a list of challenges and aspirations that all need attention. Your focus and time are precious;

How do you achieve more growth?
What will make creative and marketing work more closely?
How can you make your marketing better?
What can you do to increase customer engagement?
Who can you hire for the project you’re about to kick off?

Over 9000+ views on this post and multiple lines of enquiry that led to meetings and work. If you can write and be authentic, the results speak for themselves...

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