GUL Watches had an old website that hadn't been touched for a number of years. Craig worked closely with GUL's Leadership Team and its Founder to understand the brand's 30-year journey and to make sure everything we were looking to create would stay true and authentic.


He was then tasked to redefine and modernise the brand story (keeping its heritage at heart), create a new Brand Value Proposition, categorize the watches and then compile all this into a completely new website starting from a white sheet of paper and a blank Sketch artboard...

Roles: 
Business Consultation / Audience Definition / Wireframing / Web design / Website Construction / Product Category Definition / Storytelling / Copywriting / Art Direction / Image Seach / SEO 

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