Winning a global account is scary. It’s also bloody awesome.
The Emirates account was no different. It was a huge chunk of business and it came with multiple challenges from the get-go. An entire Emirates account team needed to be built across the agency plus the need to get to know the client's entire business model, plan their immediate must-haves, plus map out what internal and external communications were going to be created. This itself was a monumental task.
The agency team and myself spent weeks in Dubai meeting all of Emirates’ senior management, listening to their roles and functions plus sharing the initial strategic thinking for the Hello Tomorrow brand. The agency established and led workshops with key stakeholders, giving them the responsibility for owning the internal Emirates brand platform change. Emirates needed to live and breathe what the agency were living and breathing so they could internally spread the strategy and new brand thinking to 1000's of employees.
From here the agency began the arduous and fabulous task of building the global creative work that would later become the Hello Tomorrow integrated launch campaign.
This was by far the biggest and most complex piece of business I've worked on during my career.
I learned incredible lessons from everyone I worked with; the client, producers, agency teams, the photographer, it is a lengthy list of talent that worked tirelessly to deliver the launch campaign and propel Emirates into another successful chapter of their ever evolving brand story.