A 'fully hands-on creative' Craigology has found a unique positioning to represent and grow medium sized businesses that are expanding & funded start-ups that are in need of external help.
Partnering with founders, owners and entrepreneurs, projects range from establishing a full-on professional business presence, content creation and business growth ideas... those that stand out from the crowd and make sales happen, not just create hearts and likes on social media.
No more dealing with individual account managers, strategists, creative agencies and web design firms. Everything is taken under one roof by Craigology.
One continual conversation. One complete professional outcome.
The work is always geared around overcoming clients problems, understanding their aspirations and applying this to engage customers to build trust.
THE SERVICE AS A WHOLE:
• Understand and uncover the backstory and future aspiration of a business/brand then create a believable presence that engages with people in the form of crafted content and communication.
• Build and/or Redesign websites and social media platforms to show each client in their true light.
• Run competitor analysis to find potential weak spots, increase strengths and create tactical opportunities.
• Create all content: Creative direction, copywriting, photography, tone of voice and branding.
• Continually engage with the business and post human focused, insight led, social media updates.
Craigology respects the daily operations and time constraints that each business has. Working in partnership with key decision makers, I find the time to discuss the important things yet at the same time step away to be invisible enough to do the hands-on work without disrupting daily work focus.
Working directly with the CEO (Henk Verbeek) and his senior team, Craigology designed and created a new professional presence for Wulverhorst. This included building a brand new website, social media refresh, business communication template & professional style guide, allowing Wulverhorst to consistently align their business communication plus pitch their top quality project work to global brands and businesses.
As an ex-tradesman myself, this was a project that Craigology totally connected with, merging all of my professional knowledge and experience working in advertising together with the insights and experience I had working in the construction industry many years ago.
Roles: Hands-on consultant, competitor research, customer insight, web design, drone videographer, retail photographer, copywriter, designer.
Craig showed me on where my company currently was and where it needed to be. He made it crystal clear, talking to me in my 'builders' language. He laid everything out in a workable plan and executed this by himself. I've never seen one person do the amount of business and creative work that Craig does.
- Henk Verbeek, CEO/Owner at Wulverhorst
I was hired to launch CHALK's Micro Office Spaces (CHALK Pods); communicating, pitching and selling these to some major corporate offices. Not easy when stringent social distancing and return to work policies were heavily put in place.
I ran workshops for team alignment & growth plus led the creative team to create content for social media, B2B presentations & partnership discussions.
I oversaw the design of CHALK's website. I wrote and executed the marketing strategy, including establishing business relationships with CHALK's exclusive brand partners.
Role: Immersive, Hands-on Consultant