Problem Solving / Project Management / Creative Operations / Talent hiring & Talent retention.
• Collaborative insight sessions + Creative workshops
• Use existing In-House knowledge and data to overcome challenges plus uncover opportunities for creativity, productivity & growth.
• Build / restructure fully integrated teams with the skills and capabilities to create commercially creative work, achieving profit and growth.
• Implement creative processes, project resources and supplier management.
• Inspire creative thinking, team collaboration and creative coaching.
WHY I WENT IN-HOUSE
Being held responsible for one brand and "one brand only" was exactly why I chose to work In-House.
Building collaborative relationships, understanding core business focuses and connecting multiple departments together allowed for higher marketing spends with greater creativity once trust was earned and established.
Using first-hand customer data was also a critical factor in creating campaigns and content that returned millions of Euros in sales revenue.
By working on the two brands Staples & Emirates, so many lessons and experiences were learned.
If I was forced to boil the brand successes down to one thing, it would have to be; Open-minded Collaboration.
STRENGTHEN THE CHEMISTRY BETWEEN YOUR AGENCY AND THE MARKETING DEPARTMENT
LEARN TO INSPIRE AND RETAIN YOUR
IN-HOUSE TALENT - REDUCING CHURN
UNCOVER THE ESSENTIAL MINDSETS BEING USED BY TODAY’S BEST IN-HOUSE AGENCIES
WHAT TO DO TO ACHIEVE SUPER FOCUS & PRODUCTIVITY
HOW TO GET CUSTOMER DATA - THE ROCKET FUEL NEEDED FOR IN-HOUSE AND MARKETING SUCCESS
5 HIDDEN TRUTHS
Staples hired me to establish and build a completely new In-House creative department.
I had no idea how overwhelming yet exhilirating this complex role would be, but that is how I hired and oversaw 8 full-time creatives & producers, 8 intermittent freelancers, 6 designers on a 12-month project and a remotely plugged-in 5 person retail design team based in Lisbon.
As part of the agency leadership team, I fought to connect the agency with the marketing department to produce commercial/creative campaigns that earned millions of Euros for the business. The creative work broke sales records and was recognised with awards both internally and externally. Most importantly, it engaged customers, helping build thousands of SMEs.
This experience was undeniably priceless. It allowed the creative department to find clever solutions, push creativity and build a close relationship with the client, Staples Marketing.
It was trust and collaboration that helped build the brand and allowed for some incredible
creative work from a talented and successful In-House agency.
Role: Staples Agency Leadership (Creative) - European Creative Director
I freelanced as lead creative to steer Strawberryfrog to win the $260m Emirates account.
When Strawberryfrog won the pitch, I was immediately hired as Global Creative Director for Emirates Airlines, working across all communication channels; TV, print, outdoor, online, experiential, sensory and social media.
My greatest responsibility was to undertake the global print production for the 'Hello Tomorrow' brand imagery, travelling around the world to create and shoot the launch campaign.
Although this wasn't your typical role, it was as close to working In-House (working solely for one client) as you could get. The time I spent working on Emirates completely ignited my passion for working In-House.
Role: Head of Creative Department - Global Creative Director