CREATIVE DIRECTION & CONSULTING THAT'S GENERATED €421m
SALEs & SUBSCRIPTIONs FOR BRANDS & SMES
WHAT OTHERS SAY
Craig has been a valuable, trusted creative partner who has helped me immensely on the digital front. His knowledge and experience have made such a difference. He talked with me to understand my business and then completely redesigned and built a new website for my restaurant, including shooting the photography and writing everything.
He worked to raise my Tripadvisor profile and then supported me during the pandemic, updating the website and constantly changing our menus.
I worked closely with Craig for 2 years. He has an exceptional creative mind, very innovative and inspiring.Craig has a very strong ability to think creatively about engaging diverse audiences with creative messaging and propositions in an omni-channel environment. His thinking is rooted in taking the customer on a believable journey that ultimately leads to sales. He has driven enormous value to Staples, engaging with customers across 17 European countries creating millions in revenue across contract, retail and online.
I would recommend Craig as one of the top Pan-European creative directors for omni-channel brand engagement.
In a creative environment where the bar for creativity is high, the deadlines tight and the clients, to put it mildly, are difficult, Craig has proven to have a keen eye for talent, a limitless passion for creative work, photography and copy. While working extremely hard to achieve his creative goals, he remains a gentle and kind person, which is a rare find in this industry.
We worked together for more than a year on the Emirates 'Hello Tomorrow' campaign and it was an absolute pleasure working with him. Whenever you need a confident, reliable and hands-on creative director, hire Craig.
Craig has been a pivotal member of The CHALK Group. From establishing our professional presence and talking with our partners to collaborating with our design and communication teams to launching our Micro Office Spaces across Europe, his knowledge, energy and output have been outstanding. Hiring Craig was a wise desicion that definitely paid off.
CEO/Owner - The CHALK Group
If you're looking for an inspirational CD, Craig is your man. A natural people's person with the creative smarts to elevate any grand ideas. He never switches off, combining strategy, customer insight and advertising nous. A pleasure to work with no matter how tough the brief is.
Craig showed me where my company currently was and where it needed to be. He made it crystal clear, talking to me in my 'builders' language. He laid everything out in a workable plan and executed this by himself. I've never seen one person do the amount of business and creative work that he does. Thank you Craig!
CEO/Owner - Wulverhorst
Craig is a one off. The single word I would use to best describe him is 'gifted'.
His ability to identify an insight in a brief, turn that insight into a sound and appealing proposition, then spin that proposition into a unique strategy and creative execution is both exceptional and unique.
Craig's efforts have not only improved the profile and creative standing of all clients lucky enough to be touched by his thinking but greatly impact their bottom line for those brands shrewd enough to have invested in his services. A refreshingly down to earth, hard working, creative. I cannot praise Craig highly enough.
Only a few people have the opportunity to have a manager who is also a mentor and coach - but I had when I worked with Craig. I had the pleasure of working with him for two years at Staples. He was always ready to give input, advice, and had the ability to change the point of view to lead us to an even more amazing result in work. He always tried to bring out the best in us, and give opportunity to develop and sharpen our skills.
I still miss our regular Friday afternoon out-of-office team meetings when we could talk freely about our feelings, thoughts, inspirations, or whatever came into our mind.
Craig's abilities made him an amazing mentor and I'm happy I got the chance to work with him - I hope one day we get to do it again.
Craig is a passionate, knowledgeable and innovative creative director. His strength to drive creative thinking in a strategic and pragmatic way brought tremendous value to the Staples Creative Agency.
His capacity to have a 360º view on all what he was working on, enabled him to work well in a multichannel environment.
Besides being an extremely valuable creative thinker, Craig was a passionate leader, fully engaging with his team and motivating them during difficult times by understanding their strengths and weaknesses plus the key motivators of each person using all of these as levers to succeed.
He has an innate capacity to understand people and their challenges. Needless to say, he's a fantastic person to work with.
Viola De Bellis
MD - Staples Agency Europe
I had the pleasure of working with Craig briefly as a Creative Partner. He has the great ability to conceptualise a strategy into a creative direction that will solve a clients business problem. He is an explorer learning from his surroundings with an inquisitive mind. He has a genuine and empathetic leadership style and is willing to mentor others to help them progress.
Strategy Director - Spark44
Craig is a SMART creative. He has a keen understanding of his team's capabilities, and is able to lead and encourage them to think strategically and develop creative solutions and brand stories that bring strategy to life. He is a solid partner, a serious thinker, and a brilliant creative, coupled with savvy business understanding.
Client Service Director
Craig and I worked together on a project for Envision. It was an absolute delight working with him! Besides his lovely self, I really appreciated the level of communication in our collaboration and his honest professionalism.
As well as his strategic thinking, Craig was a highly skilled copywriter doing magic to the brand tone of voice on the customer facing website and app store product listings. Writing and designing is an art form and Craig certainly knows his craft. I’d love to work together with him in the future.
Ilse Madelein Velema
Head of Growth & Marketing
Add a personality built for collaboration with an eye for disarming simplicity and a soul made for invention and you get Craig.
He’s a classic observer of human nature who likes gadgets but loves ideas even more. Over the two years we worked together, he was simply pivotal in winning and launching a whole new integrated, global brand platform for Emirates.
Craig was given the sole responsibility to produce the global photography work which he did brilliantly. Totally hands-on he delivered an amazing array of work and built an incredible relationship with the client.
Executive Creative Director
Strategic and business minded, Craig is not afraid to take a creative leap of faith - an attitude that was the catalyst for a huge period of change at Staples Europe. He was my mentor, friend, and creative manager. An offerer of advice, not imposer of opinion. Craig gave me the space and encouragement I needed to develop and grow. He worked hard every day to help others succeed in less senior positions.
I'm so grateful for having had the chance to work with him. If you're looking for all the industry experience without the ad man arrogance. Craig's your guy.
Two words: trust and honesty. Craig is blessed with both of these virtues. Having worked with him virtually every day during a 6-year period, I got to know Craig pretty well. And I can tell you this: I could tell him anything without any fear of judgement. I listened to his advice knowing he was looking out for my best interests. He’d be honest and open, even if it wasn’t what I wanted to hear and in doing so he helped me through many tough times, both at work and at play.
A true professional in so many ways.
Sr. Copywriter - Hogarth
Craig completely renewed my entire website and it was the best investment I ever! He listened to everything I had to say and gave me some great advice plus he shared countless examples to inspire me and help me make some key design decisions.
After spending time going through every detail of what I wanted, he was able to deliver everything far beyond my expectations. Thank you Craig, you are amazing!
Julia Cunha Opzeeland
Founder / Owner - Health Journey
Craig is a great creative leader & problem solver. He is a great motivator who used every possible way to support me and our entire team to achieve great results during one of the most turbulent times of a business transformation. He helped upskill me and other creatives under his watch and did this with a great sense of humour and humility.
Above all Craig is a fantastic person to work with. Grazie Capo!
Creative Director - Enecta
If a project is too big for Craigology to take on, I have grown a creative alumni network of over 200 talented thinkers and creators all hailing from what is arguably one of the UK's best creative communication courses at Watford College, now known as The Barn (BBH, London)
This includes CCO's, CEO's, ECD's, CD's who have risen through the creative ranks and are now leading the worlds best creative agencies and most recognised brands.
Added to this are 2000+ global professionals including architects, sound engineers, investment consultants, restauranteurs, construction companies, sales directors, growth experts and more.