100% hands-on creative freelancer for troubleshooting and conceptual output
My personal promise is to go above and beyond, helping overwhelmed brands and agencies find uncommon ideas, create eye-catching communication and build growth-focused strategic content that sells and makes money.
Insight & Problem Solving Session - The Scope, Hamburg
Hello 👋, that's me above, doing what I love; thinking, scribbling, and looking for answers.
Having spent years working in the creative industry, I watched slow processes annoy clients, and I saw creative work missing its spark, but the biggest minefield was the uncertainty of change and transformation. Nothing stays still; in today's fast-paced world, we must adapt constantly, or we quickly get left behind.
I'm Craig Lovelidge, an experienced freelance creative, and I've used creativity to overcome significant brand issues, ignite new ideas, and create impressive outcomes for clients, companies and even myself. Yep, as the saying goes, "I eat my own dog food."
Are you struggling with an agency challenge, a business issue or a goal that isn't quite reachable? Click below, choose a date and let's talk.
Proven designs, concepts and hands-on, sales-driven, money-making creative.
Need attention-grabbing ideas?
Need global work for a global client?
A brief account of the Emirates account
Winning a global account can be intimidating. It's also an opportunity for learning and growth. As the creative director for Emirates, I knew this was going to be an incredible challenge but also an amazing experience.
Despite the challenges, we worked hand-in-hand with the client. Through teamwork and hard work, we crafted and launched the Hello Tomorrow integrated brand campaign in over 150 markets worldwide.
The result: The Emirates brand grew by $398 million to more than $4 billion, making up 40% of the total enterprise value, the highest contribution of all Middle Eastern brands.
This experience taught me invaluable lessons and introduced me to a remarkable group of talented professionals who worked tirelessly to achieve a shared vision. Taking on the Emirates account was the most significant challenge of my career, and it yielded the most significant rewards.