PROJECT WORK

During my career I've gained years of experience and knowledge to be able to tackle multiple projects.

I've built creative departments, established brand partnerships, mentored teams, launched global brands, catapulted local businesses, created TV ads, designed products, built websites and more.

Today, projects come in many forms with many different skillsets needed. I'm frequently asked to be:

Creative Director • Copywriter • Creative Project Manager • Workshop Facilitator • Web designer

 

With the onset of COVID, I worked with small to medium sized (local) businesses for digital help, website creation and communication guidance. 

If you simply want to talk something through (no obligation or pressure to work with me) just contact me. 

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Another successfully designed small business website; Julia at Health Journey contacted me because her old website needed refreshing and updating. 

After meeting and listening to what Julia wanted to achieve, I designed and built a completely new website using a large proportion of her previous written content. 

Julia gave me many pointers of websites that she liked asking if I could incorporate some of the designs and thinking into her new site. A close collaboration that worked out very well.

This was a superb project to undertake as I learned so much insight and information from Julia who is a renowned nutrition and functional medicine specialist

Role: Business Insight / Web Design / Copywriting / Content Creation / Art Direction / SEO

I just got my website ready and live! It was the best investment ever. Craig is a great person to work with. He built my website entirely from scratch after spending time listening to every detail of what I wanted, he was able to deliver everything far beyond my expectations. Thank you Craig! You are amazing!
- Julia L da Cunha van Opzeeland, Owner at Health Journey

Envision is a self-designed AI app and is the brainchild and creation of co-founders Karthik Mahadevan & Karthik Kannan. The mission is to help 36 million visually impaired people around the world to undertake simple everyday tasks to lead more independent lives. 

 

The app has multiple functions; reading all kinds of text, documents and signs, recognises faces, images and objects which it then describes back vocally. 

Roles:

Collaborative Ideation & Strategy workshops / Growth/Traction Planning / Copywriting / Content Creation / Customer Data research / PR outreach

Craig and I worked together on a project for Envision. It was an absolute delight working with him! Besides his lovely self, I really appreciated the level of communication in our collaboration and his honest professionalism. As well as his strategic thinking, Craig was a highly skilled copywriter doing magic to the brand tone of voice on the customer facing website and app store product listings. Writing and designing is an art form and Craig certainly knows his craft. I’d love to work together with him in the future.
- Ilse Madelein Velema, Head of Growth & Marketing at Envision
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After eating at the restaurant I was so impressed with the personal service and the fantastic food that I immediately started talking with the owner. Graham told of his background working in Michelin star restaurants, his passion for cooking amazing food and the happiness he gets from entertaining guests with great service. He also mentioned his lack of time for marketing and communication.

 

Graham hired me to look closely at the business, plan a new marketing strategy and build his entire website from the ground up. 

 

I wanted the photography on the website to be authentic and personal (just as all the team are at Graham's) so I took the opportunity to shoot the all the visual content myself. 

This approach led to Graham's Kitchen rapidly moving to reach the #1 spot for the Best Restaurants in Amsterdam in 2020.

 

Roles:

Business Consultation / Business Category Definition / Audience Definition / Wire framing / Web design / Website Construction / Storytelling / Copywriting / Art Direction / Photography / SEO

"Forced closure of my restaurant because of the COVID-19 virus was devastating, but a special thank you goes to Craigology for the speed to get our free delivery initiative on to our website plus the swift work getting the new takeaway menu in place for our customers."
- Graham Mee, Owner at Graham's Kitchen

CREATIVE / ADVERTISING

A selection of my creative work.

Roles:

Art Director / Copywriter / Senior Art Director / Creative Director / Actor / Photographer